How do I use our online catalog to find materials?

Imagine that you have to research ways to market health care services and you want to see what books, journals, and DVDs we have in the library about your topic.  First, visit http://opac.libraryworld.com. You should see the following:

Or return to the home page. Return

Library Name:

Password(optional) :

Next to the words "Library Name", type "IHELLO” for (Institute for Health Education Lending Library Online”.  You do not need a password.  Now you can search for books, journal articles, and other materials by title, author, subject, or keyword.  If you do not get any useful results—or if you get too many results to read—try searching again using different keywords.  You can use more than one search term at a time.

Imagine that you want to research how health care companies market their services.  If you used the search terms “market health” on IHELLO, your results might look like the page below.  The comments in red would not really appear on the website; they are here to explain the entries on the page.  Remember that researching is not just finding books and articles about a topic; it also requires you to make decisions about which materials probably will be useful for your topic.  Some of the comments in red explain why the books on the list may or may not be useful to someone conducting research about health care and marketing. 

All Words All Words Title Author Subject ISBN ISSN Barcode Call Number Location Target Audience       Clear Search Item   |   List   |   Shelf   -   1 to 7 of 7   Page: 1 of 1 - Jump to:     Essentials of health economics / (Title)                                 (Number of copies) Dewar, Diane M.  (Author)                                                      (Number of copies currently in library) Call Number: RA410.53 .D49 2010  (Use this number to find the book.  The first letters and numbers of the call number are codes for different subjects.) ISBN: 0763737976 (pbk.) (Most books published in the United States have unique numbers called the ISBNs.  You probably do not have to worry about this.  The abbreviation “pbk.” stands for “paperback”.) Pub. Info: Sudbury, Mass. : Jones and Bartlett Publishers, c2010.   (This information explains where a book was published, which company published it, and when the book was published and/or received a copyright.  Up-to-date books have recent copyright dates.  Notice that the copyright date of Essentials of Health Economics is 2010.  This should help you decide whether or not the book is probably out of date.) Holdings: 1 Available: 1 Add to Clipboard Essentials of health care marketing / (The title suggests that the book is just what we’re looking for.) Berkowitz, Eric N. Call Number: RA410.56 .B46 2011 (This call number is very similar to the first entry’s call number; both  begin with “RA410”.  You may wish to browse the books with call numbers near RA410 in the bookshelves to find other books on your subject.) ISBN: 0763783331 Pub. Info: Sudbury, MA : Jones & Bartlett Learning, c2011. Holdings: 2 Available: 2 Add to Clipboard The new medical marketplace : a physician's guide to the health care revolution / Stoline, Anne, Call Number: W 74 S875n 1988 ISBN: 080183645X (pbk. : alk. paper) Pub. Info: Baltimore : Johns Hopkins University Press, c1988.  (A book from 1988 might have some useful information in it, but its “facts” might be out of date.  If you find information in an old book, you should check with a more recent source to ensure that the information is still accurate.) Notes: Includes index. Holdings: 1 Available: 1 Add to Clipboard The journals of gerontology. Call Number: Periodicals J (Note that this title is in the Periodicals section, not with the books.) Pub. Info: Washington, DC : Gerontological Society of America, Notes: Consists of separately paginated sections called: Journal of gerontology. Biological sciences, and: Journal of gerontology. Medical sciences ; or Journal of gerontology. Psychological sciences, and Journal of gerontology. Social sciences. Holdings: 2 Available: 2 Add to Clipboard Survey of economics / (The title does not mention health…) Tucker, Irvin B. Call Number: HB171.5 .T75 (…and the call number is different from the others books’ on this list.  This book probably does not have a lot of information about health care, but it could have useful information about marketing.) ISBN: 9781439040546 Pub. Info: Eagan, MN : Cengage Learning, 2011. Holdings: 1 Available: 1 Add to Clipboard Essentials of health economics : student study guide / Dewar, Diane M. (This book is a study guide companion to another book on this list, Essentials of Health Economics.  It is unlikely that this study guide has in-depth information that Essentials of Health Economics does not.  It is more likely that the study guide has quizzes, notes, and activities that will test how well readers understand and remember material that they have learned in Essentials of Health Economics.  Therefore, the study guide probably is not worth checking out.) Call Number: RA410.53 .D49 2011 Student study guide ISBN: 9781449628741 Pub. Info: Boston. Jones and Bartlett. 2011 Notes: Cover title. Holdings: 1 Available: 1 Add to Clipboard Lippincott Williams and Wilkin's Administrative medical assisting : plus Smarthinking online tutoring service / (This book appears to be a textbook with a lot of general information for people studying to become medical assistants, so it might have some useful information about health and marketing, but probably not as much as some of the other books on this list.) Molle, Elizabeth A. Call Number: R728.8 .M655 2004 ISBN: 9780781755481 0781755484 Pub. Info: New York : Lippincott Williams & Wilkins, 2004. Holdings: 4 Available: 4 Add to Clipboard Item   |   List   |   Shelf   -   1 to 7 of 7   Page: 1 of 1 - Jump to:

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Once you  have browsed the list, click the title of the book or other material you think could be helpful.  If we click on the first link, Essentials of Health Care Marketing, we see a page with a lot of codes on it.  If you are still signed into IHELLO, you can see the book's catalog entry here.

We can ignore many of the things we see on this page, but some is useful and important to us.  For example:

Physical Description :xviii, 167 p. : ill. ; 28 cm.   

The first part tells us how many pages the book is (“p.” stands for “pages”).  The second part (“ill.”) tells us that the book is illustrated, which is useful if we are looking for a picture.  If the illustration were in color, the description also would include the abbreviation “col.” Finally, “28 cm.” explains the length of the cover.

Formatted Notes : Contents : The meaning of marketing -- Marketing strategy -- The environment of marketing strategy -- Buyer behavior -- Marketing research -- Market segmentation -- Developing customer loyalty -- Product strategy -- Price -- Distribution -- Promotion -- Advertising -- Sales and sales management -- Controlling and monitoring.

This is a list of chapter titles in the book.  This probably will tell us exactly what information we can find in the book—and whether or not the information is relevant to our topic.

Subject-Topical Term : Medical care Marketing.
Subject-Topical Term : Marketing of Health Services.

The subject-topical terms tell us the main focuses of the book.  Also, if we click on them, we can find other books about the same subject.

Status	Bar Code	Branch	Location	Call Number	Volume	Issue	Price
IN	30000801		Stacks	RA410.56 .B46 2011
IN	30000802		Stacks	RA410.56 .B46 2011

The Status column shows that both copies of the book are “IN”—not checked out or reserved to anyone else.  The Location column shows that they are in the “Stacks” section, where most of the books are kept.  The “Volume” and “Issue” are blank because the book is not part of a series.  Entries on periodicals, on the other hand, usually do list volumes and issue numbers.

Here is a list of locations in the library:

·         STACKS--books that any student or faculty member may borrow that do not fit into any of the other categories

·         FACULTY--for the faculty only

·         CARDS--for sets of flashcards.  These sets are in manila envelopes except the red and green box of Mosby’s Medical Terminology cards

·         DVDs and CDs

·         HCI –For books formerly used at the Harrison Career Institute

·         LARGE BOOKS--for books too large to fit vertically on a shelf

·         PERIODICALS--magazines, journals

·         BOUND PERIODICALS--issues of periodicals place in a hard-bound cover

·         GOV DOCS--government documents

·         REFERENCE--not to be removed from the library

·         KITS--boxes with books and other materials

If the item you are looking for is in the sections FACULTY DVDs and CDs or VHS VIDEO, and you are a faculty member, see the librarian.  (Students cannot borrow these items.)